Pages

The Rising Trend of Enterprise Content Management

Tuesday 14 April 2015

According to a research, an average office has 25 feet of paper per person[1]. Moreover, 
day-to-day operations create more paper. Ever wondered how companies manage the tons of paper they create? Take the example of a telecom firm. Each day, thousands of SIM cards are bought in every city. This means that a telecom company has more than a hundred thousand forms to process, digitize and store every single day.

What do you think happens to a Customer Identification Form (CIF), for buying a new SIM card, after you’ve filled it? 

This enormous quantity of paperwork is ideally managed using an Enterprise Content Management (ECM) company. These companies collect the documents, verify them, process & digitize the data, barcode and scan the images. All this needs to happen for about three to four hundred thousand forms, every day. Your number is activated in 24 hours, which means that this process ends within that time-frame. In fact SoftAge, which is a leader in this industry, finishes this process within 4 hours. After the scanning, all documents are indexed and stored in massive warehouses. The indexing and warehousing process is so meticulous, that a company like SoftAge can retrieve a stored document within 5 minutes.

SoftAge Information Technology Ltd., now an ECM industry expert and forerunner, started with just 6 people and in a small room in 1994. Its first assignment was application processing for Unit Trust of India (UTI). Vodafone gave it a small assignment, which required only 5 people to complete. Gradually the company grew, and by 2011 it was an ISO certified Limited company with about 7000 employees spread over 100 offices. As inspiring as this growth is, the real story actually truly begins here.

Since Enterprise Content Management didn’t quite exist as a concept in India, no organization really had the capacity to manage documents for a giant like Vodafone, across various States. So Vodafone put forward a challenge to its multiple vendors – to get this huge business for their company, they must open 450 fully-functional offices within one month of signing contract.
SoftAge decided to take the risk, and start scouting for the office locations before it had even signed the contract. Within 10 days of signing the contract, SoftAge had opened 450 offices in 450 districts across the vast landscape of India, each of which were fully equipped with staff and infrastructure.

There was no looking back for the organization after that point. It opened its first international office in that very year in UAE. Only two and a half years since the Vodafone contract, SoftAge has 600+ offices across Asia and Africa.

Both SoftAge’s rapid growth and its immense cache of clients including Airtel, Indigo, Ogilvy, Indian Air Force, Indian Space Research Organization, MTS and Max New York Life Insurance indicate a trend. Enterprise Content Management companies are clearly benefiting their clients and are here to stay.

What do you think? Feel free to leave comments and insights on this page.





[1] Research by Environment Protection agency, Govt of USA.